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昨日実際に書き込みを読まれていた方も多いであろう、ソフトバンクの新商品発表会 Twitter 実況中継。実は放送作家さんによって作成された、あらかじめ決められたシナリオがあったことが明らかにされています。またこの「中継」を成功させるために、ソフトバンクは書き込み役3人を含む6人のチームを編成、原則として返信しないことを決めた上で、リハーサルまでして本番に臨んだとのこと。
— 「劇場型」Twitter活用の是非：シロクマ日報：ITmedia オルタナティブ・ブログ
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