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社長とか企画開発の方は自分の車に自社の製品のステッカー貼れますか?
もし貼れないのなら、製品作りに魂がはいってないんじゃないですか?
自分が自社の製品に惚れ込んでいないのに、ユーザーに対してのブランディングもへったくれも無いですよね・・・
まずはシャープの社長車にガラパゴスのステッカー貼るくらいの勢いだったらあんな無様な撤退は無かったのでは無いかと思います。
— ◆真のブランディングとはなにか、簡単に分かる方法 | More Access,More Fun!
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